We are committed to putting art first, with stage production at our core. Our mission is to use music to convey warmth and power.
STAR GROUP
Since its establishment in 2000, STAR GROUP has been dedicated to curating and presenting a diverse range of domestic and international concerts, actively promoting global cultural and artistic exchange. With a team of seasoned professionals and extensive industry experience, our business has expanded to form a comprehensive, full-spectrum industry chain. This ecosystem includes global artist touring, venue operation (our flagship Shanghai RED ROCK), music production, and artist incubation, creating a complete star-making ecosystem.
Our Differentiators: Deep-rooted Heritage in Live Events Industry & Systematic Operational Capabilities
STAR GROUP was established in 2000, and we have since focused on curating and presenting a diverse range of international and domestic concerts. We are a pioneering force in advancing global cultural and artistic exchange.
Exceptional Government Relations & Streamlined Approval Processes:
We have a highly experienced government affairs team that is well-versed in cultural event policies and regulations. This enables us to efficiently and compliantly manage complex project approvals, ensuring a smooth and successful project launch.
Systematic Project Assessment & Risk Management:
We have developed a mature project investment assessment model that precisely evaluates projects from multiple dimensions, including market trends, artist influence, and cost structures. Our comprehensive risk control and mitigation measures are in place to minimize project uncertainty.
Expert Public Relations & Promotional Strategies:
We excel at not only generating buzz but also at strategic public opinion management. Through a comprehensive promotional matrix and precise timing, we guide public sentiment in a positive direction, safeguarding the success of our projects.
Data-Driven Market Analysis & Pricing Strategy:
We respect market dynamics and use detailed data analysis, market research, and cost accounting to create the most rational ticketing strategies. Our goal is to achieve a win-win scenario for both box office success and audience satisfaction.
Partnerships and Resources
Stage Production Partner
M.R.T. integrates world-leading stage lighting and sound systems, providing comprehensive solutions for stage design, lighting, audio, video, and rigging. M.R.T. has rich experience and industry-leading expertise, having handled production for top-tier international and domestic artists such as Beyoncé, Taylor Swift, Linkin Park, Mayday, and Andy Lau, as well as numerous large-scale events.